Please your customers by knowing what they'll appreciate before they know it. Win over new customers by accurately anticipating your competitor's service capabilities and strategies, and then beating them to the punch. There's not a market leader in any business that can keep its position by being complacent. Look ahead, to see what your customers will want in the future. Then plan a strategy to deliver it to them before anyone else in the market place.
(Taken from Tested Secrets of Direct Marketing Success)

The difference between a good brand name and a disaster isn't always clear. In addition to capturing the attention of customers, the name must be easily pronounceable and free of negative connotation in foreign languages. If you plan to brand for technology companies and products -especially those that will be marketed on the Internet- then a great name must address a few basic issues.
Easily Recognized: The name must be easy to hear and, subsequently, to spell so it can be easily located with search engines.
Must Be Unique: The name should avoid clichés of the category, too many companies use trite standbys like net, com, and info.
Must Be Descriptive: The name must create a vivid and emotional expectation of an experience.
Must Be Imaginative: The name has to avoid "cybersquatters" -Internet opportunists that have scooped up the rights to nearly every word imaginative.
(Taken from Interactive PR & Marketing News)